[Now Available] EINKLAIR ── The logic of Berlin and the passion of Seoul.
Hello everyone. I just had to share this exciting news with you all, so I'm writing this blog post a little ahead of schedule.
The truth is, our store has decided to carry a new eyewear brand. Its name is "EINKLAIR."
I'll be honest. When I first saw the visuals for this brand, I thought, "It's cool, but maybe a bit too edgy?" (laughs). The world they created, a mix of Berlin and Seoul, and the incredibly cool Instagram photos, gave off an aura that felt a little unapproachable.
But the moment the samples arrived and I held them in my hands, that impression completely changed.
"...Ah, these are made with incredible seriousness."
The texture is wonderful. The luster of the polished acetate, the precise fit of the metal parts. They uphold a complex concept called "Rational Luxury," but what it boils down to is that they've "calculated comfort and coolness with extreme logic." That's what I finally understood after trying them on.
They look edgy, yet they surprisingly blend in with your face when you wear them. This "gap" completely captivated me.
Currently, to share this excitement with all of you, we are rushing to create the product pages! We plan to release them soon, so I hope you'll be eagerly waiting, wondering, "What kind of glasses could they be?"
I'll let you know as soon as everything is ready. This brand, with its anonymous designers? Everything about it is truly cool.
Below is the brand introduction.
EINKLAIR
A next-generation eyewear brand that fuses Seoul's marketing strategy with Berlin's graphic design. With the slogan "Focus on the Now.", it offers designs optimized for modern urban dwellers.
The passion of Seoul and the logic of Berlin. Borderless, top-tier quality and two faceless directors. "Rational eyewear" that clarifies your vision in a world full of noise.
"Quality has no borders" EINKLAIR does not rely on the brand value of "Made in XX". To maximize the balance between cost performance and quality, we advocate "Borderless, top-tier quality." Based on the strict selection criteria of manufacturing director JEONG, we partner with world-class factories that handle OEM for luxury brands. By eliminating "country of origin brand costs" and investing all costs into materials and processing precision, we have achieved the same quality as high-end brands at an astonishing price point.
The Directors:
・JEONG (Strategy / Seoul): Has been involved in the Korean eyewear industry for many years. Analyzes market potential demand and precisely plans and calculates "what sells now."
・LUKAS (Design / Berlin): Based in Berlin with a graphic design background, he creates functional and minimal aesthetic forms.
