Introducing the new metal frame "TR2608L Balsam" from the 2026 Late Collection. It features a clean single bridge and intricate cutting across the entire rim, creating subtle shadows. Finished with ultra-fine titanium, this intellectual square frame is available in 3 colors.

Add sophisticated playfulness to your everyday style. Trad's new "TR2607 Thrift" is an ambitious work that modernizes classic double-bridge glasses with ultra-fine metal. With intricate engraving patterns on the rims and metal nose pads, this eyewear is meticulously crafted for adults. Let's introduce the three attractive color options.

EINKLÄIR, known for its refined minimalism, has released its highly anticipated new collection. We introduce the appeal of all four models in this exquisite combination frame series, where the warmth of acetate and the intelligence of titanium are fused at a high level.

From Friday, August 14 to Sunday, August 23, 2026, Resonance will hold a new collection exhibition and pre-order event at "GARDEN" in Urasoe City, Okinawa! This is a special event where you can be among the first to try on and reserve the latest collection, which will not yet be available online.

Trad, an eyewear brand that pursues the ultimate in classic design, has launched three new models from its highly anticipated "2026 Late Collection"! Online sales are scheduled to begin around August 10th. You can try them on ahead of time at our physical store in Nakameguro.

Thank you for visiting our exhibitions "SLIT," "EGF," and "WOF" over the past three weeks! Starting next week, new frames from all six brands, including METRONOME and Resonance, will be released sequentially on our online store.

"Why is he the only one who can open that door?"

This weekend at Omokado, eyewear designer Yoshio Iwamoto will be specially unveiling his "archival collection," which he had sealed away deep within a factory in Sabae for his own design research.

A bloodline with craftsmen spanning generations, dating back to his uncle's era. An obsessive love for eyewear that began with a high school part-time job. Despite boasting an overwhelming quality and quantity that could be said to "open the best vintage eyewear store in Tokyo," he stubbornly insists on being a "designer."

This time, it's Iwamoto's "treat" – so to speak, in response to the "trust" he shares with President Takemoto, Mr. Ito from LOCUL, and Mr. Yamada, who is in charge. He will be releasing genuine deadstock at a price that ignores Harajuku's market rates, at 1/5 to 1/10 the cost of high-end vintage stores.

On the day, you can even try on (and borrow) items for a snap photoshoot for 'CLUÉL.' Delve into the depths of vintage with Iwamoto's handwritten "overly passionate commentary Post-it notes" affixed to the boxes.

"This isn't business. This is a festival for us to have fun together."

"My frames are turning white..." This isn't the end of their life. See the before-and-after of a professional polishing repair that restored my beloved 3-year-old glasses to their original luster.

"It's hard to balance my glasses when I wear a scarf..." Trad's new "Wattle" has arrived to solve this winter dilemma. Despite its thick material, its compact size elevates your voluminous winter outfits.

Introducing "Azalea," the highly anticipated new addition to the Trad Collection

Trad early 2026 collection “Monophobia”