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Made in Japan Trad I, which was well received at the SILMO exhibition Staff Blog

SILMO展示会でも好評だったメイドインジャパン・Trad I スタッフブログ

Hello, this is OKD.

This is a staff blog written by the staff of METRONOME-Tokyo Online. Thank you for your continued support.

First of all, thank you for using our service. The Trad series is well-known on Instagram and other platforms. Have you started using it yet?

This series is extremely popular online, but it also attracted attention at overseas exhibitions showcasing the latest trends for 2021 and 2022. Perhaps due to their trust in products made in Japan, overseas buyers also picked them up, examined them carefully, and placed orders.

The reason we at Metronome Design opened the online store in the first place was because we realized that there were many people who wanted to go or buy but couldn't. So our designers took the initiative and, despite all the obstacles, we were able to create the online store we have today.

Originally, mail-order sales of eyeglasses and sunglasses were considered taboo due to the need for eye examinations and fitting. However, what motivated us was the idea that "people who want them can't buy them."

Although we have gotten on track as an online glasses/sunglasses store, we are keenly aware every day that there is still a lot of product information (such as texture and comfort) that we have not been able to fully convey to our customers.

There are many challenges ahead, but we are determined to work hard every day!

Now, back to Trad. All Trad series eyeglasses and sunglasses are made from a material called beta titanium. The name titanium gives off a somewhat hard image. In fact, it is extremely strong, and is also characterized by its overall lightness. The advantage is that you don't have to worry about the weight of the glasses hurting your ears or making you tired while wearing them.

First of all, what is Trad?

Trad, Metronome, sunglasses, eyewear, glasses, stylish, clip-on lenses
This is a unique, ultimate classic design that combines the designer's specialty of ``mode (avant-garde)'' with ``classic (traditional)'', and the designer's name appears in the brand name.
The brand was launched in 2021 by MIDO, and aims to eliminate all unnecessary elements (patterns and designs) that designers felt were unnecessary when it comes to eyeglass frames, with the idea that "just like arriving at a plain T-shirt, the ultimate goal is silhouette and functionality."
Although the glasses are primarily single-bridge (no nose pads) to make them easier to sell overseas, they have an inconspicuous anti-slip coating on the areas that come into contact with the glasses, and can be quickly transformed into sunglasses with just a clip. All of these features are part of the " Traditional" product line.
Our staff's favorite is Gentian. Like Lily and Lotus, the flip-up lenses are super cool. Even when wearing a mask, if you use the flip-up lenses properly, they're less likely to fog up.

"Flip-up" and "clip-on" lenses are likely to be a trend in 2021 and into 2022. Unlike the previously mainstream "photochromic lenses," these lenses are designed to be easy to use both indoors and outdoors.

Of course, they have also attracted attention overseas. A buyer who came to the exhibition as a buyer said, "I want to buy them here and take them home right away" as soon as he saw the Trad clip-on sunglasses. (Note: As the SILMO exhibition was a trade fair, there were no on-site sales.)

For frames that are compatible with clip-on lenses (Traditional models include Lily, Gentian, and Lotus ), you can choose the shape of the temples (the parts that rest on your ears). Specifically, there are two types: straight and rope-wrapped.

Straight↓

Rope hand wrapping↓

Straight styles reduce the risk of hair getting caught in hair, so they are recommended for those who are concerned about hair getting caught.

On the other hand, the rope hand wrap style is characterized by the fact that it fits securely around the ear, so there is less worry about it slipping off when you are moving around or doing casual outdoor activities.

As a side note, a similar design is available in the "Summer Rain" collection from METRONOME's 2021 collection. This was also a product that was inundated with inquiries at the SILMO 2021 event, with people saying, "I love it!" and "Can I buy it?" ( Click here for details.)

Metronome, METRONOME, SUMMER_RAIN, Summer Rain, sunglasses, glasses, eyewear

As I've said before, the material is beta titanium, giving it a heavy, luxurious feel that is second to none in our shop. In addition to its cool appearance, the high functionality of the PC lenses is also noteworthy. It is also gentle on those with metal allergies, so it is an item that we highly recommend you try.

The blue light blocking feature is a real plus. Eye protection is extremely important for modern people who can't live without their computers and smartphones. The Trad series is blue light blocking throughout, making it perfect for everyday use. You can wear them as glasses indoors and use the clip-on lenses to turn them into sunglasses outdoors, which is very convenient.

In addition to Trad, our shop also offers other stylish glasses and sunglasses with blue light blocking lenses! Please check them out here .

One of our staff gave it to a friend as a gift and he was very happy. It also makes a great gift ^^ Click here for more product details

Well then!

Metronome’s Instagram is here ↓

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