[Updated 2022] Stylish and Trendy Glasses/Sunglasses Gathered in One Place - A Business Trip to the International Exhibition MIDO (Milan, Italy) I METRONOME

Hello,

It's been a while.

It started in London

Glasses/sunglasses brands,

Selling "METRONOME®"

Official Japanese online store

This is OKD from Metronome Tokyo Online.

On this website,

Mainly original brand glasses/sunglasses

We offer a wide range of unique eyewear.

We deliver nationwide.

This time,

Regarding our participation in the International Eyewear Exhibition

I will write it down.

The current state of eyewear around the world

Overseas travel circumstances in 2022

I hope we can talk.

Participated in the overseas exhibition "MIDO"

Now,

Thanks to you, METRONOME is gaining recognition.

We also handle it overseas, mainly in Europe.

It is increasing.

In expanding our overseas distributors

Connecting with local buyers and shops

We need to increase it.

This valuable opportunity is for eyeglasses/sunglasses brands and

It is an international exhibition where machinery manufacturers and others gather together.

METRONOME Design Inc.

(Metronome Design Co., Ltd.)

Until now, SILMO PARIS in France and

Exhibition in Munich, Germany

Then, New York and other countries around the world

We exhibited at the event.

And May 2022

Eyeglasses/Sunglasses Exhibition to be held in Milan, Italy

We participated in the international exhibition MIDO.

We have exhibited at MIDO several times in the past.

just,

Due to the recent infectious disease problem

Last year's event was held online.

and

The exhibition, which was originally scheduled for February this year,

The situation was such that there was no room for diversion, with postponements resulting in delays.

However, things are finally starting to calm down,

We were able to hold and exhibit at MIDO this time.

International travel is returning to normal

Now, the 2022 MIDO will be held in Milan, Italy.

From Japan, it is a long-distance journey of 10 to 20 hours by direct or connecting flight.

METRONOME has three members from Japan,

There were four exhibitors in total, including one member from London.

According to a London member:

In Europe, there is a significant return to pre-coronavirus conditions

It seems to be progressing.

The lifting of mask-wearing requirements and restrictions on going out, etc.

Although vaccination is a prerequisite,

It seems that things are returning to normal quite a bit.

In the case of Italy,

What is called "booster intake (third intake)" in Japan

If this has been completed and you have the electronic certificate, no restrictions will be placed on your movement.

As seen in Japan, there is a lot of domestic travel activity during Golden Week.

There's been a lot of movement of people.

I felt the same when I traveled from Japan.

First, the availability of seats on the round-trip aircraft

I felt like it had dropped significantly.

This MIDO event will be held in the middle of Japan's Golden Week holiday.

I think there is also a reason for this,

It was a completely different scene from last year's empty plane.

We departed from Narita Airport,

The number of people was also significantly higher than before.

The traffic scale is

Things seemed to be gradually improving.

Other than wearing a mask at the transit airport,

It looks much the same as it did before the coronavirus pandemic.

There was a lot of foot traffic and restaurants and other businesses were open as usual.

And when I entered Italy,

If you have received three doses of the vaccine

Since there were no special regulations,

I was able to enter the country smoothly, just like before the coronavirus pandemic.

Please check your accommodation and vaccination status in advance.

Although it was necessary to register using a special form,

It wasn't a particularly difficult task, and it wasn't an obstacle.

As an aside,

If you are considering traveling abroad

A topic you may be familiar with.

We will also talk about obtaining a negative test result when returning to Japan.

As of May 2022, when entering Japan from abroad,

"Regardless of nationality" what can be obtained after PCR testing

You will need to present a negative certificate.

By the way,

Without it, you may not be able to board the plane.

So, even if you have Japanese nationality, for whatever reason,

If you go abroad and then return to Japan,

You will need this certificate before you leave.

Since the inspection is carried out on-site,

Of course, go to a local clinic or pharmacy.

You need to.

It's a struggle just to find this,

There is one more thing to be careful of.

In fact, the required negative test certificate is

There is a format designated by the Japanese government.

If you read the instructions carefully,

It doesn't seem like anything else is necessarily prohibited.

However,

Generally, it is best to submit in Japanese format.

Also, basically, if it is a PCR test

It's an OK testing method,

Some testing methods are not covered,

This also needs to be checked to be sure.

In other words,

Before returning home, PCR tests can be conducted locally.

And submit the inspection result certificate in the format specified by us.

This means that you need to find a testing institution that will provide it.

The timing of this test is

Within 72 hours (3 full days) before departure from the country

It is now.

If you plan your visits regularly, there's no problem.

Be careful if you visit the doctor just before your departure.

PCR testing is basic,

Results are available within 24 to 36 hours after testing

In most cases.

So, if you do a regular test,

If it is just before departure, it is before the departure time of the booked aircraft.

There is a risk that the test results will not be available.

If you need to get results quickly,

Contact the inspection agency

You need to request express shipping.

I think this urgent response will generally be accepted.

However, there may be additional costs involved,

Please be prepared for that.

Featured eyewear at MIDO

Now,

This introduction has become quite long,

Soon the exhibition

Now I'd like to move on to the topic of glasses/sunglasses.

This exhibition,

A little north of the center of Milan, Italy

It was held at the exhibition hall.

The image is like Tokyo Big Sight in Japan.

In a large venue like Makuhari Messe,

Many eyewear brands and machine manufacturers

The image is that each person has set up a booth and is gathered together.

In addition to our brand, there are other stores from Japan

Welcome.

Also, for large machines such as manufacturing machines

There were also exhibition booths and other things that were very interesting to see.

Present your exhibitor pass to security at the venue

I'm going in,

It's quite a walk to the venue.
(It only takes about 5 minutes though)

I don't know the exact size,

The expression "the equivalent of xx Tokyo Domes"

There's no doubt that it's possible.

The venue will have a cafe and

The stands are open

It seemed like there was always a line.

Considering the size of the venue, there didn't seem to be many restaurants,

I had the impression that it was always crowded.

And it was the venue price,

It was quite a lot of money,

It was delicious.

Now, in such a large venue,

An exhibition featuring a wide range of unique eyeglasses and sunglasses was held.

At that time,

We have frames that have impressed discerning buyers.

We will introduce each brand individually.

First up is METRONOME's `` Blasphemy .''

This is one of METRONOME's representative models.

Goggle motif

He is a problem child who goes against the conventional wisdom about glasses/sunglasses.

The uniqueness of the design is still evident at the exhibition.

Buyers from all over the world stop by and take a closer look.

This is a piece that has been carefully assembled by hand by a craftsman. Click here for more details.

Next up is the `` Fossil-Processed Frame '' from Resonance.

METRONOME's Distortion Melancholia, etc.

This frame has been carved with the familiar fossil processing technique.

The price range of METRONOME is a bit out of reach,

This work was created in response to such requests.

These are also hand-carved one by one by craftsmen,

The important thing to note is that no two patterns are exactly the same.

In addition, there is a normal version and a fossil version.

There are two types of reinforced stone processing with deeper carvings.

You can use it as your own original frame.

A unique surface-treated frame.

Of course, you can also order in Japan.

Click here for more details.

(*Please add your preferred frame and processing method to your cart)

Among the orders this time

By far the most numerous were processed frames.

Of course, overseas,

It's a bit unusual even in Japan,

The customer actually touched the product and placed an order after being satisfied.

This time in the Resonance frame,

A processed sample product

I brought some to the venue.

However, the processing itself is not limited to Resonance frames.

Not only does it remove the fossil finish, but it also removes the gloss from the frame surface.

Matte finish is also available,

Many of our frames can be modified.

However, the buyer said

"In fact, this frame has been processed

It's hard to imagine how it will change.

I want to choose from the samples here now."

That's what he said.

This area is accessible via the internet

The difficulty of selling glasses/sunglasses

I feel that way.

Experience the feeling of actually seeing and touching it with your hands

How to achieve this

I think this is a future challenge for online stores.

The third one is "Lily" from Trad.

Made in Japan quality that the world raves about.

It attracted particular attention from Asian buyers.

Also, European buyers,

I want to buy it for myself separately from the shop.

There were also occasions when orders were placed.

Round glasses are extremely popular in Japan in 2022.

As a trendy product, it can be said to be the face of Trad.

Click here for more details.

Now,

2022 was also the year in which we unveiled our new brand.

TYBALT has already received an order from MIDO.

Hatano, who is in charge of press at METRONOME,

As a creative director,

A project brand in which Iwamoto is involved in planning.

As the brand name suggests,

From Tybalt in Romeo and Juliet.

The brand concept is

Glasses are an eternal supporting role,

The glasses are not what makes a statement,

It is meant to be a supporting role for the wearer.

We are planning it.

Click here for details on the four frames of the new brand.

moreover,

Popular brands on sale at our shop

Introducing "Doro" from MonkeyFlip.

MonkeyFlip offers a wide range of cool designs.

There is also a wide variety of surface finishes available.

Some designs are available in limited quantities,

First come, first served.

Many models are designed for Japanese people,

It fits snugly and stays stable even without nose pads.

Please check out MonkeyFlip's lineup, including "Doro," here .

The difficulties unique to selling overseas include:

There was a difference in size.

If we were to seriously target overseas markets,

Basically, the size does not fit Japanese faces.

The reverse is also true.

Especially the presence or absence of nose pads is a typical example.

Asian and European facial features

The nose height is different,

This will determine how well your glasses/sunglasses fit.

There were also design issues.

There are cases where the buyer will not accept the frame engraving.

It does happen occasionally.

(I imagine it's a foreign manufacturer,

What if there was a frame with a really dirty joke written in Japanese?

It seems like they're being shunned.)

Politics, religion, etc. of the country or region to which we sell.

Then there's social common sense,

I think there's no other way than to do as the Romans do in this case.

Conclusion

What did you think?

At this exhibition, we will be showcasing new processed frames and

The new MonkeyFlip model attracted a lot of attention.

After all, experienced buyers

This made me realize once again that people want to see new works.

Domestic and international exhibitions are gaining momentum

I'm starting to get it back,

I will continue to work hard without letting my guard down.

Well, that's all for today.

OKD