A detailed report on a business trip to the international eyewear exhibition "MIDO2023"
Hello
Eyeglasses/sunglasses brand from London
Unique frames such as METRONOME
Online store where you sell
This is OKD from METRONOME-Tokyo Online.
This time we will be providing details about our recent exhibition.
Detailed stories from travelling and staying in the area
Stories about exhibiting brands that have received orders
I would like to write about it.
2023 will be a year in which we will
The fact that "restrictions on movement" have almost disappeared
I think this is different from the past few years.
In Europe, ahead of Asia
Movement restrictions have been lifted.
If you have been vaccinated in Japan, you can still get vaccinated before returning to Japan.
Overseas travel is now exempt from PCR testing.
The current situation is that it has become easier to do so.
That is why this is the starting point.
Compared to the past few years, Haneda Airport
The crowds and vitality had returned to a completely different level.
When I got on the plane, it seemed like it was almost full.
The plane was empty around last year, making it comfortable.
It was a big difference from when I was able to move around.
At transit airports, travelers from all over the world
There was a lot of traffic and it was crowded.
Especially overseas, it feels like things are back to normal.
Shops and restaurants were also thriving.
Fortunately, we arrived at our final destination without any major problems.
Arriving in Milan, Italy.
The temperature there is not much different from Japan.
There were many sunny days.
The venue is called Fiera Milano
This is a familiar exhibition venue at MIDO.
The image is Tokyo Big Sight
It feels like Makuhari Messe.
At MIDO, the booth was relatively small.
This time, we will be showcasing our three brands.
TYBALT®️, Stone-D, High-color,
Then we exhibited with Rimsync eyewear.
It was quite cramped as it was for a total of 7 brands.
There were just so many of them.
It was sure to catch the eye of those coming.
The first day was Saturday
There was a lot of traffic from the morning onwards.
On the first morning, rather than talking about orders,
I get the impression that most people just look around.
I get the impression that business negotiations will begin on the second or third day.
The second day in particular saw the most orders.
At the exhibition, you can not only meet new people,
Business with existing customers is also important.
Even nowadays, when online communication has increased,
Most people want to "see the actual product and make a decision"
This is the current state of the eyeglasses/sunglasses trade.
Now, at the actual exhibition
Many orders for new items from each brand
I received it.
METRONOME®️ has a beautiful surface finish
New Classic Edition.
(METRONOME2022 NEW Classic)
This model is based on a clear frame
Arrangements such as matte finish and fossil finish
It can be added as an option.
From Resonance, new releases for 2022-2023
We also offer a clear frame.
(Resonance2022 “Roll”)
The Resonance series has been particularly well-received by overseas customers.
It is attracting attention,
Asia is Tradition, Europe is Resonance
It looks like it will take two minutes.
(Trad Gentian)
The new work is popular, but since its release
Titanium eyeglasses continue to enjoy strong support
For Trad , the flip-up lens frame
We receive orders every time we have an exhibition.
The included clip lens is sold out.
It is becoming more noticeable
There is still some room in the frame, so
I hope you will give it a try.
TYBALT is scheduled for release around June 2023.
Introducing our upcoming new releases.
(TYBALT2023)
TYBALT has a wide range of new products
It is characterized by its color variations.
There are three types for each frame color.
Lenses are available.
And TRAD Eyewear TOKYO is also selling
(Classic design with one-point lens)
At first glance, it looks like a standard design
In fact, the lens is fastened at one point.
This allows for a gap between the rim and the lens.
You can create a gap
You won't even notice it even if you wear it all day
It provides a natural wearing comfort.
Next, the most eye-catching thing at this exhibition was
It's no exaggeration to say that "Stone-D"
(Stone-D “Moon-shine”)
It's made in Japan
It's a rare brand that's hard to find in Japan.
Maybe in the future on this site
There may be an opportunity to handle it.
however,
Like the already available "Sprung-eyewear"
It may take some time for delivery.
The next one I'll be introducing soon
Brands we may start carrying.
"High Color."
(High Color)
High Color is a brand that is well known mainly in Korea.
It will be a brand.
Apparently, many celebrities wear it too.
Maybe some of you have already seen it
There may be some.
Regarding availability in Japan
We hope you will look forward to future announcements.
Order from all featured brands
This is the exhibition I was able to attend.
Regarding the announcement in Japan and future frames
I think you'll have to wait a little longer
We would appreciate your understanding.
Currently available frames are
Trad and Rimsync eyewear.
It's currently on sale
If you'd like, please check it out.
That's all for now.
Well then
OKD
